How to improve your local SEO

How to improve your local SEO

This guide serves as a comprehensive guide for businesses aiming to dominate local search rankings and connect with their community more effectively. In today's digital age, local SEO is crucial for small and medium-sized businesses, as it optimises your online presence for local searches, driving foot traffic, and increasing local online visibility. Here’s a deep dive into actionable strategies that can significantly improve your local SEO, ensuring your business stands out in local searches and reaches potential customers in your vicinity.

Claim and Optimise Your Google Business Profile Listing

Google Business Profile (formerly Google My Business) is the cornerstone of local SEO. Claiming and optimising your GBP listing increases your chances of showing up in Google’s Local Pack, Maps, and organic rankings. Ensure your listing is complete and accurate, including your business name, address, phone number, and hours of operation. Regularly update your profile with fresh photos, respond to reviews, and use the posts feature to engage with your audience and keep your listing active.

Leverage Local Keywords

Identify and incorporate local keywords into your website’s content, meta tags, and URLs. These are terms that potential customers are likely to use when searching for products or services in your area. Tools like Google’s Keyword Planner can help you discover local search terms related to your business. Including city or region-specific keywords can help Google understand the local relevance of your website, improving your visibility in local search results.

Earn Local Backlinks

Backlinks from reputable local websites can significantly boost your local SEO efforts. They signal to search engines that your business is an authoritative figure in the local community. Engage with local events, sponsorships, or community activities and seek opportunities to get listed on local directories, chamber of commerce websites, or local news outlets. These local backlinks enhance your online presence and credibility in the eyes of search engines.

Optimise for Mobile

With the increasing prevalence of mobile searches, particularly for local information, having a mobile-friendly website is non-negotiable. Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless user experience to mobile users.

Utilise Schema Markup

Schema markup is a code you can add to your website to help search engines return more informative results for users. For local SEO, using local business schema markup can help search engines understand your business’s local relevance and increase your chances of appearing in rich snippets. This can include information like your business’s location, hours of operation, and phone number.

Focus on Local Content

Creating content that resonates with your local audience can enhance your local SEO efforts. Blog posts about local news, events, or activities not only engage your local customers but also improve your website’s local relevance. Including local place names in your content can further boost your local search rankings.

Encourage Reviews

Positive reviews, particularly on your Google Business Profile listing, can improve your business’s visibility in local search results. Encourage satisfied customers to leave a review by making it easy for them - provide links and instructions on how to do so. Responding to reviews, both positive and negative, shows that you value customer feedback and engagement, which can also positively impact your local SEO.

Monitor Your Local SEO Performance

Regularly tracking your local SEO performance allows you to understand what strategies are working and where improvements can be made. Use tools like Google Analytics and Google Search Console to monitor traffic, rankings, and engagement. Pay attention to metrics like clicks to call, directions requests, and website visits from your Google Business Profile insights.

This guide offers businesses a roadmap to local SEO success. By focusing on these key strategies - from optimising your Google Business Profile listing and leveraging local keywords to creating local content and encouraging customer reviews - you can significantly improve your visibility in local searches, connect with your community, and drive more business through your doors.

Ellie Sanderson
Ellie Sanderson